<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:georss='http://www.georss.org/georss' xmlns:gd='http://schemas.google.com/g/2005' xmlns:thr='http://purl.org/syndication/thread/1.0'><id>tag:blogger.com,1999:blog-3964596784720295823</id><updated>2012-02-16T02:42:07.895-08:00</updated><category term='Marketing'/><category term='Job Search'/><category term='anger management'/><title type='text'>Executive Management</title><subtitle type='html'>Practical Management for the Executive of Today</subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://www.executivemanagement.info/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3964596784720295823/posts/default'/><link rel='alternate' type='text/html' href='http://www.executivemanagement.info/'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><author><name>maharesy</name><uri>http://www.blogger.com/profile/14976358033974519044</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>12</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-3964596784720295823.post-6123930309531693089</id><published>2011-11-01T04:07:00.000-07:00</published><updated>2011-11-01T04:07:54.317-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='anger management'/><title type='text'>Working through Anger Management Lesson Plan</title><content type='html'>When someone recognizes they have anger issues, usually the next phase includes steps to anger management. There are still many people and programs available to help people who have difficulty controlling their anger. Besides visiting a psychiatrist, there are options such as support groups, anger management seminars, retreats and many techniques are beneficial for anger management. Option that gives someone using step-by-step approach is the anger management lesson plan.&lt;br /&gt;&lt;br /&gt;Anger management lesson plan that was developed to offer one plan of action when a stressful or confrontational situations arise. When individuals who experience symptoms of negative feelings and angry thoughts, an anger management lesson plans are intended to provide equipment to decrease or control their emotions. Anger management lesson plans can be designed for individuals, Once a person finds techniques or adopts skills which work for them. Working through anger management lesson plan should greatly enhance their chances of success on maintaining their angry behavior at bay.&lt;br /&gt;&lt;br /&gt;Anger management lesson plan is intended to give a guide someone in problem solving. Helping someone to find out things about themselves through a series of questions and practices, anger management lesson Plan can make positive changes. When an irritating encounter arises, they should tune into their feelings. To become self-conscious about it that makes people angry is the first step. Noting these feelings can help people to determine how behave in a positive way instead of attacking.&lt;br /&gt;&lt;br /&gt;The second step is necessary in dealing with this through anger management lesson plan would be to practice self-control. When resistance appears very important to stop, take a minute and think about the situation through. This will give people the opportunity to consider their normal reaction without the need to act. Offers the opportunity to manage one's anger their anger.&lt;br /&gt;&lt;br /&gt;Thinking through the possible reactions is important when working through anger management lesson plans. Once the person is looking at reactions that may occur, it is necessary to think about the possible outcome of each reaction. Think things through allows individuals to think of a sensible deal with the situation besides becoming hot-tempered.&lt;br /&gt;&lt;br /&gt;The fourth stage in anger management lesson plan step decision-makers. By considering the options for reactions, now that person must decide which ones are likely to work or be effective. Surely it is time to act on this decision.&lt;br /&gt;&lt;br /&gt;When a person has followed up with four steps, it is then necessary to assess their processes. This is a step in anger management lesson plan allows time to think about the entire situation to discern whether the result is positive.&lt;br /&gt;&lt;br /&gt;Working through anger management lessons such Plan or any other one may easily carry out when someone in a calm state of mind. Real test comes when these steps put into action when the individual is angry and experiencing negative thoughts and emotions. The only way to ensure these anger management lesson plans work is to practice it again and again.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3964596784720295823-6123930309531693089?l=www.executivemanagement.info' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.executivemanagement.info/feeds/6123930309531693089/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.executivemanagement.info/2011/11/working-through-anger-management-lesson.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3964596784720295823/posts/default/6123930309531693089'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3964596784720295823/posts/default/6123930309531693089'/><link rel='alternate' type='text/html' href='http://www.executivemanagement.info/2011/11/working-through-anger-management-lesson.html' title='Working through Anger Management Lesson Plan'/><author><name>maharesy</name><uri>http://www.blogger.com/profile/14976358033974519044</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3964596784720295823.post-3012645814732036413</id><published>2011-10-31T12:04:00.000-07:00</published><updated>2011-10-31T12:04:50.456-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Job Search'/><title type='text'>Grabbing Opportunities and Job: Interview</title><content type='html'>So, you gave me a killer Vitae history and supporting documents. You're ahead of the pack and just received a call for interview. What do you do next?&lt;br /&gt;&lt;br /&gt;The interview is the most stressful and important job hunt. This is where the employers make a decision based on his or her impression of whether to hire you to work. You will want to try my best in this section because this is where context lays the culmination of all your efforts to hunt a job. Fail here and all your efforts from application testing will go to fail.&lt;br /&gt;&lt;div class="separator" style="clear: both; text-align: center;"&gt;&lt;a href="http://3.bp.blogspot.com/-YeOem23Mtms/Tq7xNQL3clI/AAAAAAAAAg8/YTfZcE3nvfs/s1600/Grabbing+Opportunities+and+Job+Interview.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"&gt;&lt;img border="0" height="320" src="http://3.bp.blogspot.com/-YeOem23Mtms/Tq7xNQL3clI/AAAAAAAAAg8/YTfZcE3nvfs/s320/Grabbing+Opportunities+and+Job+Interview.jpg" width="214" /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;A. Making a Big Impression&lt;br /&gt;Always dress your best dress for the interview. You have the right clothes. No matter what the company may require for its employees, the first impression for applicants should wear conservative business.&lt;br /&gt;&lt;br /&gt;B. Do a Little Research&lt;br /&gt;One of the best ways to make a good impression on your interviewer is to do a little research on the company you are applying. It will equip you with material to answer the questions the interviewer will ask. One of the main points of the questions that you would ask is how your skills can benefit the company. If you know a thing or two about your company, you'll find a lot easier to answer that question. Plus, dropping a few tidbits contains about how much you know about the company will be very much the impression of the interviewer.&lt;br /&gt;&lt;br /&gt;C. Seeing ye Body Language&lt;br /&gt;Many of the interviewers are well versed in body language, and you will find that, during the interview, they will look for cues about the personality with the way you act, talk and move. That would be normal to assume a different set of body language during the interview. What should you do to take note that your body language to convey at least that openness and honesty.&lt;br /&gt;&lt;br /&gt;&amp;nbsp;Avoid telling lies or embellishing your answers. Experienced interviewers will notice it instantly. Always keep your palms open and avoid crossing your legs or both arms. Do not be afraid to make eye contact when speaking; just make sure that you do not look as scary.&lt;br /&gt;&lt;br /&gt;D. confidence&lt;br /&gt;Walking with a purpose. Answered with a purpose. Try not to become too self-aware. Make sure that you are confident in what you say. When you hit the barriers and find yourself in a compromising situation, make sure you handle the situation with confidence - even when you say that you do not know the answers to the questions.&lt;br /&gt;Confidence describes the competencies. Employers always see competent people to fulfill their ranks.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3964596784720295823-3012645814732036413?l=www.executivemanagement.info' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.executivemanagement.info/feeds/3012645814732036413/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.executivemanagement.info/2011/10/grabbing-opportunities-and-job.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3964596784720295823/posts/default/3012645814732036413'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3964596784720295823/posts/default/3012645814732036413'/><link rel='alternate' type='text/html' href='http://www.executivemanagement.info/2011/10/grabbing-opportunities-and-job.html' title='Grabbing Opportunities and Job: Interview'/><author><name>maharesy</name><uri>http://www.blogger.com/profile/14976358033974519044</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://3.bp.blogspot.com/-YeOem23Mtms/Tq7xNQL3clI/AAAAAAAAAg8/YTfZcE3nvfs/s72-c/Grabbing+Opportunities+and+Job+Interview.jpg' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3964596784720295823.post-5367546535232944696</id><published>2011-10-31T00:12:00.000-07:00</published><updated>2011-10-31T00:12:40.063-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Job Search'/><title type='text'>Executive Job Search What should you know (Tips)</title><content type='html'>&amp;nbsp;It is normal for every person fighting for career advancement and growth. This makes them feel better that all his hard work has given off and that the promotion is, indeed, the best wages they can get. &lt;br /&gt;&lt;br /&gt;&lt;span class="" id="result_box" lang="en"&gt;&lt;span class="hps"&gt;But for&lt;/span&gt; &lt;span class="hps"&gt;some&lt;/span&gt; &lt;span class="hps"&gt;fate&lt;/span&gt; &lt;span class="hps"&gt;that&lt;/span&gt; &lt;span class="hps"&gt;had&lt;/span&gt; &lt;span class="hps"&gt;seemed&lt;/span&gt; &lt;span class="hps"&gt;so&lt;/span&gt; &lt;span class="hps"&gt;illusive&lt;/span&gt;&lt;span class=""&gt;,&lt;/span&gt; &lt;span class="hps"&gt;that&lt;/span&gt; &lt;span class="hps"&gt;they&lt;/span&gt; &lt;span class="hps"&gt;should&lt;/span&gt; &lt;span class="hps"&gt;seek&lt;/span&gt; &lt;span class="hps"&gt;their own growth&lt;/span&gt; &lt;span class="hps"&gt;somewhere else&lt;/span&gt;&lt;span class=""&gt;.&lt;/span&gt; &lt;span class="hps"&gt;That is&lt;/span&gt; &lt;span class="hps"&gt;why most&lt;/span&gt; &lt;span class="hps"&gt;of them&lt;/span&gt; &lt;span class="hps"&gt;chose&lt;/span&gt; &lt;span class="hps"&gt;an &lt;b&gt;executive&lt;/b&gt;&lt;/span&gt;&lt;b&gt; &lt;span class="hps"&gt;job search&lt;/span&gt;&lt;/b&gt;&lt;span class=""&gt;, which they hope&lt;/span&gt; &lt;span class="hps"&gt;one day&lt;/span&gt; &lt;span class="hps"&gt;that&lt;/span&gt; &lt;span class="hps"&gt;they would be&lt;/span&gt; &lt;span class="hps"&gt;lucky to&lt;/span&gt; &lt;span class="hps"&gt;find&lt;/span&gt; &lt;span class="hps"&gt;the executive&lt;/span&gt; &lt;span class="hps"&gt;job&lt;/span&gt; &lt;span class="hps"&gt;that&lt;/span&gt; &lt;span class="hps"&gt;they&lt;/span&gt; &lt;span class="hps"&gt;have long&lt;/span&gt; &lt;span class="hps"&gt;dreamed of&lt;/span&gt;&lt;span class=""&gt;.&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;But what is really just luck? Or is there a number of factors to consider when looking for an executive dream job?&lt;br /&gt;&lt;br /&gt;Landing a good &lt;b&gt;executive job&lt;/b&gt; is not dependent of good fortune. For people who want to know some &lt;u&gt;tips on executive job search,&lt;/u&gt; here are some clues about how to get that dream job:&lt;br /&gt;&lt;table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td style="text-align: center;"&gt;&lt;a href="http://3.bp.blogspot.com/-s3Tw73NIarY/Tq5KDEe5DgI/AAAAAAAAAgQ/ug6jpa2kTYk/s1600/Executive+Job.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"&gt;&lt;img border="0" height="202" src="http://3.bp.blogspot.com/-s3Tw73NIarY/Tq5KDEe5DgI/AAAAAAAAAgQ/ug6jpa2kTYk/s320/Executive+Job.jpg" width="320" /&gt;&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td class="tr-caption" style="text-align: center;"&gt;&amp;nbsp;Job Search&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;br /&gt;1. killer looks&lt;br /&gt;&lt;br /&gt;, Said "It looks could kill" is an understatement. Although the word is only used to kill literally and looked words sometimes associated with stares. But what is being explained here is that looks can definitely kill a person's chance at landing his executive job if the applicant misses one major factor: appearance.&lt;br /&gt;&lt;br /&gt;As the saying goes, first impressions last, so it would be better to make a first impression by looking at the right for the job. After all, if someone who wants to have an executive job, then, he should dress appropriately for the position. In this way, the executive job he had been looking for just might be true.&lt;br /&gt;&lt;br /&gt;2. Demonstrate mastery of some&lt;br /&gt;&lt;br /&gt;For &lt;b&gt;executive positions&lt;/b&gt;, most employers will want to employ those who have their own experts in their field. This means that the applicants should be proficient in the areas related to their chosen career. This would indicate the applicant had started a logical career path and was knowledgeable in the field.&lt;br /&gt;&lt;br /&gt;It will do no good to an applicant who claims to have become a "jack of all trades but master of none." Six of the 10 applicants are hired because of their expertise in certain fields. This is the only way that employers are more concerned with people who have mastered his career and has established a sustainable career growth.&lt;br /&gt;&lt;br /&gt;To find an available executive job could be one thing but actually getting that dream &lt;b&gt;executive job&lt;/b&gt; is another thing. Finding and action part is a must to landing that dream job!&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3964596784720295823-5367546535232944696?l=www.executivemanagement.info' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.executivemanagement.info/feeds/5367546535232944696/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.executivemanagement.info/2011/10/executive-job-search-what-should-you.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3964596784720295823/posts/default/5367546535232944696'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3964596784720295823/posts/default/5367546535232944696'/><link rel='alternate' type='text/html' href='http://www.executivemanagement.info/2011/10/executive-job-search-what-should-you.html' title='Executive Job Search What should you know (Tips)'/><author><name>maharesy</name><uri>http://www.blogger.com/profile/14976358033974519044</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://3.bp.blogspot.com/-s3Tw73NIarY/Tq5KDEe5DgI/AAAAAAAAAgQ/ug6jpa2kTYk/s72-c/Executive+Job.jpg' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3964596784720295823.post-1202921007517274285</id><published>2011-10-29T17:52:00.000-07:00</published><updated>2011-10-29T17:52:37.428-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Job Search'/><title type='text'>When looking for a Accounting job</title><content type='html'>&lt;b&gt;Bachelor of Accounting&lt;/b&gt;, and have a broad selection of specific pathways to be followed by his career. Accounting requires a lot of expertise when it comes to business and that's why every company has employees who are graduates of accounting. If you are an &lt;b&gt;accounting graduate&lt;/b&gt;, you can apply in all types of companies. Areas may include tax, audit, financial analysis and accounting management.&lt;br /&gt;&lt;br /&gt;Things you should apply for a job that matches your interests and skills. There are careers that have been proven by most accounting degree took him to the top of the ladder of success and you might want to consider entry into this field.&lt;br /&gt;&lt;br /&gt;If you are an accounting graduate who excel in public accounting, entry-level positions that best match the abilities of this Tax Staff, Consulting / Management Services and Staff Auditor. Together these positions you will do your duties reporting to a senior. Once you have gained 3-6 years experience in this position, then you might want to consider applying for higher levels such as Senior Tax Auditor, Senior, and Consulting Senior where the position involves direct reports to the Manager. After six years of expertise with potions, then you can consider the positions Partner level and Senior Partner.&lt;br /&gt;&lt;br /&gt;Which has the advantage of corporate accounting, 1-3 years of experience will qualify you to become a staff member in Internal Audit, Tax Accounting, Management, and Financial Accounting. Lever rose high after 3-6 years, you will be eligible for the Senior Level Internal Audit, Tax Accounting and Management Accounting. Six years later, you may want to consider aiming for a position as Tax Manager, Internal Audit Manager and Financial Accounting.&lt;br /&gt;&lt;br /&gt;Expertise in Financial Management, Staff Financial Planning, Cash Management and Credit Analysis option for entry level positions. Once you have gained enough experience, you can try to achieve Financial Operations, Credit Analysis and Senior Financial Planning. A higher position will include Treasurer, Manager for Credit Analysis and Financial Planning.&lt;br /&gt;&lt;br /&gt;This option is the traditional career paths that are found suitable for accounting graduates. However, it does not mean that they are the only way to climb the ladder of success. You should not just limit your skills to accounting. It is still recommended that you gain enough work experience, gain knowledge in different aspects of education, and keep improving your character is a step forward with other job seekers.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3964596784720295823-1202921007517274285?l=www.executivemanagement.info' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.executivemanagement.info/feeds/1202921007517274285/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.executivemanagement.info/2011/10/when-looking-for-accounting-job.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3964596784720295823/posts/default/1202921007517274285'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3964596784720295823/posts/default/1202921007517274285'/><link rel='alternate' type='text/html' href='http://www.executivemanagement.info/2011/10/when-looking-for-accounting-job.html' title='When looking for a Accounting job'/><author><name>maharesy</name><uri>http://www.blogger.com/profile/14976358033974519044</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3964596784720295823.post-4449859750532429740</id><published>2011-10-22T11:44:00.000-07:00</published><updated>2011-10-22T11:44:37.544-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Marketing'/><title type='text'>The basic differentiation strategies</title><content type='html'>The basic differentiation strategies&lt;br /&gt;&lt;br /&gt;Perhaps your customers have changed. You no longer have a mass market, just a number of niches. Working women. Latchkey kids. Graying consumers…&lt;br /&gt;&lt;br /&gt;And your competition is out there picking off---or getting ready to pick off---these niches by catering to their special needs.&lt;br /&gt;&lt;br /&gt;Here is what you should do. First, your product or service my still fill the bill for at least one niche of this now fragmented market. Finely tune your product or service a little more for this niche. Preempt or halt competition that could nibble away at your market share. Next, decide how you can delight other customers by differentiating your product or service for other niches. Differentiation gives people a reason to choose your product or service over any other competitive choice.&lt;br /&gt;&lt;br /&gt;But how do you make your product or service stand out from all the others clamoring for attention? Highly creative people amass extensive fact files. They know a little bit about a lot of things. Then, when they need an innovative solution or idea. They draw on bits and pieces from their fact files and combine that information in various ways. The result: brand new solutions.&lt;br /&gt;&lt;br /&gt;Expand your fact file by taking a look at ho some big company niche marketers have differentiated their products and services. They’ve used one—or combination—of five strategies.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3964596784720295823-4449859750532429740?l=www.executivemanagement.info' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.executivemanagement.info/feeds/4449859750532429740/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.executivemanagement.info/2011/10/basic-differentiation-strategies.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3964596784720295823/posts/default/4449859750532429740'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3964596784720295823/posts/default/4449859750532429740'/><link rel='alternate' type='text/html' href='http://www.executivemanagement.info/2011/10/basic-differentiation-strategies.html' title='The basic differentiation strategies'/><author><name>maharesy</name><uri>http://www.blogger.com/profile/14976358033974519044</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3964596784720295823.post-4671488047812925781</id><published>2011-10-16T10:20:00.000-07:00</published><updated>2011-10-16T10:20:55.438-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Marketing'/><title type='text'>Differentiate through a distribution-channel strategy</title><content type='html'>Think of varying your channel of distribution, how can you make your product more accessible to consumer? Some supermarkets are making home deliveries. Big store offer interactive home shopping services. If you can find a faster, more convenient way to deliver your product or&lt;a href="http://www.executivemanagement.info/2011/10/differentiate-through-customer-service.html"&gt; service to your customers, you’ve found another differentiation strategy&lt;/a&gt;. Beat a path to your customers’ doors instead of waiting for them to come to you&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3964596784720295823-4671488047812925781?l=www.executivemanagement.info' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.executivemanagement.info/feeds/4671488047812925781/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.executivemanagement.info/2011/10/differentiate-through-distribution.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3964596784720295823/posts/default/4671488047812925781'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3964596784720295823/posts/default/4671488047812925781'/><link rel='alternate' type='text/html' href='http://www.executivemanagement.info/2011/10/differentiate-through-distribution.html' title='Differentiate through a distribution-channel strategy'/><author><name>maharesy</name><uri>http://www.blogger.com/profile/14976358033974519044</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3964596784720295823.post-417470441787117383</id><published>2011-10-14T10:12:00.001-07:00</published><updated>2011-10-14T10:13:41.781-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Marketing'/><title type='text'>Differentiate through a customer-service strategy</title><content type='html'>&lt;u&gt;&lt;b&gt;Differentiate through a customer-service strategy&lt;/b&gt;&lt;/u&gt;&lt;br /&gt;&lt;br /&gt;Differentiation may seem easy for some products and services. Just modify the product or services. Like Timex did. Or hallmark, or Levi Straus.&lt;br /&gt;&lt;br /&gt;But many Products and services are almost commodities. Or, in fact, may be commodities. If you’re faced with this dilemma, think in term of varying the services that surround your product or service. It’s simple yet effective. Remember Apple. Sold solutions, not just the hardware. And it’s user-friendly. Turn to your data. What are your Customers’ key buying motives? One might be fast service. Another might be free parking, another, doing business at irregular hours. If you can make easier for your customers to buy, you’ll make it harder for your competition to compete.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3964596784720295823-417470441787117383?l=www.executivemanagement.info' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.executivemanagement.info/feeds/417470441787117383/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.executivemanagement.info/2011/10/differentiate-through-customer-service.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3964596784720295823/posts/default/417470441787117383'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3964596784720295823/posts/default/417470441787117383'/><link rel='alternate' type='text/html' href='http://www.executivemanagement.info/2011/10/differentiate-through-customer-service.html' title='Differentiate through a customer-service strategy'/><author><name>maharesy</name><uri>http://www.blogger.com/profile/14976358033974519044</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3964596784720295823.post-4945819831681374224</id><published>2011-10-13T22:23:00.000-07:00</published><updated>2011-10-13T22:23:37.784-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Marketing'/><title type='text'>Differentiate trough a product or service strategy</title><content type='html'>“Let them have any color they want as long its black” said Henry ford. That made sense (and a lot of money) for a white. Then along came an upstart b the name of general motors.GM outniched Ford and, in the prosess, almost bankrupted the one-color company. For most business, marketing a single product or service to a mass market doesn’t make sense, the markets to diverse. There are too many niches. And competition is there ready to serve customers’ specialized needs.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3964596784720295823-4945819831681374224?l=www.executivemanagement.info' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.executivemanagement.info/feeds/4945819831681374224/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.executivemanagement.info/2011/10/differentiate-trough-product-or-service.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3964596784720295823/posts/default/4945819831681374224'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3964596784720295823/posts/default/4945819831681374224'/><link rel='alternate' type='text/html' href='http://www.executivemanagement.info/2011/10/differentiate-trough-product-or-service.html' title='Differentiate trough a product or service strategy'/><author><name>maharesy</name><uri>http://www.blogger.com/profile/14976358033974519044</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3964596784720295823.post-3410246082482888724</id><published>2011-10-12T05:55:00.000-07:00</published><updated>2011-10-12T05:55:24.917-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Marketing'/><title type='text'>Think in terms of increasing sales and profits (Know where to look next)</title><content type='html'>Know where to look next&lt;br /&gt;&lt;br /&gt;While your best bet for finding that hidden market niche is, of course, in your own backyard, it can’t be your only bet. If you don’t look beyond your well-studied customer base, you can forget about net customers—and surviving. Look it:&lt;br /&gt;&lt;br /&gt;1.&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;b&gt;Those who use the product or service category but not your brand.&lt;/b&gt; There are people who use your competitors’ product or services but not yours.why? Are they buying your competitor’s product or services simply because there are no alternatives?&lt;br /&gt;&lt;br /&gt;2.&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;b&gt;Those who don’t use the product or service category but could.&lt;/b&gt; Perhaps there are potential customers who could be buying your competitors’ or your product or service but don’t. Find out why. There may be potential customers out there that you’ve never seen, and, what’s more, neither have your competitors. Find them.&lt;br /&gt;&lt;br /&gt;3.&amp;nbsp;&amp;nbsp;&amp;nbsp;&lt;b&gt; Creating new products or services in and old category,&lt;/b&gt; while some businesses are trying to make improvements in existing products and services, others are taking a new look. These marketers believe there is no such thing as a mature market, only tired products and services.&lt;br /&gt;&lt;br /&gt;4.&amp;nbsp;&amp;nbsp;&amp;nbsp;&lt;b&gt; Technology within your company.&lt;/b&gt; You probably already have the technology to serve new niche markets.3M which has highly developed technology in firms, adhesives, and plastics used its technology to make decals to replace paint used on airplanes, thereby creating a new market niche. The product was a natural because airlines wanted to do everything possible to keep weight and fuel costs down.&lt;br /&gt;&lt;br /&gt;5.&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;b&gt;Marketing skills within your company.&lt;/b&gt; hallmark cards, having a well-recognized and respected trade name plus a distribution system of 6.000 independent dealers, expanded its product line into non-card items that could be sold through its distributions system.&lt;br /&gt;&lt;br /&gt;6.&amp;nbsp;&amp;nbsp;&amp;nbsp;&lt;b&gt; Conglomerate diversification.&lt;/b&gt; Do you see attractive market but lack the technology and marketing skills to capitalize on them? Then think about disverification.but think twice about it. The list of those who have tried and failed at conglomerate diversification is miles longer than the list of those who have reaped big profits. Company after company has found that the niche markets that will realize the most profits and growth are those product and service markets that they know best. And so they’re shedding unrelated business.&lt;br /&gt;&lt;br /&gt;7.&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;b&gt;Emerging markets&lt;/b&gt;. The possibilities are almost limitless. Listen on the marketplace. to your family, to your friend .even to your enemis.be aware of what’s happening out there, and you’ll uncover those hidden niches&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3964596784720295823-3410246082482888724?l=www.executivemanagement.info' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.executivemanagement.info/feeds/3410246082482888724/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.executivemanagement.info/2011/10/think-in-terms-of-increasing-sales-and_12.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3964596784720295823/posts/default/3410246082482888724'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3964596784720295823/posts/default/3410246082482888724'/><link rel='alternate' type='text/html' href='http://www.executivemanagement.info/2011/10/think-in-terms-of-increasing-sales-and_12.html' title='Think in terms of increasing sales and profits (Know where to look next)'/><author><name>maharesy</name><uri>http://www.blogger.com/profile/14976358033974519044</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3964596784720295823.post-2015781101420154316</id><published>2011-10-11T11:08:00.000-07:00</published><updated>2011-10-12T05:57:18.352-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Marketing'/><title type='text'>Think in terms of increasing sales and profits</title><content type='html'>Know where to look first &lt;br /&gt;&lt;br /&gt;Of course you’re interested in increasing sales and profits, but before you go off into “foreign” lands, focus on your current customer base .here lie your greatest strengths. Possibly your present market should be redefined into smaller segments. You can grow bigger by acting smaller. Your customer base is probably not homogeneous.&lt;br /&gt;&lt;br /&gt;Here are some questions to test the appropriateness of your present segmenting strategy for a given product or service. While going through these questions, continually ask yourself, “have I segmented this market finely enough?”&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Who are your heavy, heavy users?&lt;/b&gt; So you’re concentrating your efforts on your heavy users. That makes sense. But what about your really heavy users, those who purchase a very large percentage of your product or service. Have you explicitly singled them out? Do you have a marketing program in place for them?&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Who are your light users?&lt;/b&gt; Industry leaders often neglect the minor purchaser who are (or might become) the fastest-growing market segments.witness what happened to general motors, ford and Chrysler when they ignored the consumers who wanted small cars&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Which consumers are expanding their purchaser?&lt;/b&gt; If some customers are suddenly buying more, they may point to new markets. When one of your products or services shows unexpected gains. Fine out who’s buying and why.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Which customers are decreasing heir purchases?&lt;/b&gt; When good customers begin to spend less, you owe it to yourself, and to them, to find out why. Remember: it costs less to keep a customer than to gain a new one.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Where are your customers located?&lt;/b&gt; Campbell soup found out that the soups were too spicy for Midwesterners and to bland for people in the southwest. The solution: Campbell adapted its soup recipes to regional tastes.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Which customers can you serve most profitably?&lt;/b&gt; Astute supermarket managers noticed that many noontime customers were shopping at the salad bar and prepared food sections just to buy lunch. In response to this observation, supermarkets developed promotional programs, such as sending fliers to nearby office complexes, to increase sales to this profitable niche.&lt;br /&gt;&lt;b&gt;&lt;br /&gt;Do your customers have different price sensitivities? &lt;/b&gt;Quite frequently there’s a rather wide range of price sensitivity within a company’s customer base. For example, airlines and hotels found that pleasure travelers were far more price sensitive than people on business.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;What do your customers really value?&lt;/b&gt; Key buying motives will probably vary within your customer base. Examine your customers according to the following nonprice dimensions: performance, features, reliability, and conformance to standarts, durability, serviceability, aesthetics and perceived quality.&lt;br /&gt;Do your customers have the some frequency of puechasers? You probably have a group of customers who purchase your product only infrequency. How can you make people who sporadically buy your product or service become frequent purchasers?&lt;br /&gt;&lt;br /&gt;&lt;b&gt;What promotion best appeals to your various customers?&lt;/b&gt; Do some of your customers prefer a person-to-person sales approach? Or direct mail sweepstakes? When different customers have different key buying motives, you often have to vary your promotional efforts.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Who makes the purchasing decisions?&lt;/b&gt; Sometimes the people who make the purchasing decisions are not the ones who actually buy the products or services: they’re the influencers such as the kid screaming in the grocery cart.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Do all your customers buy your whole line of products or services?&lt;/b&gt; Do you have some customers who buy your complete line of products and services? Do you have other who buys only one or two items? If so, you’ve got different niches with differing key buying motives.&lt;br /&gt;&lt;br /&gt;Think in terms of increasing sales—and profits--by looking for niches in your present markets. Answer these questions; you’ll know how your present market can be segmented. Then serve each niche’s needs better by adapting your present products and services to meet customers’ preferences.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;a href="http://www.executivemanagement.info/2011/10/think-in-terms-of-increasing-sales-and_12.html"&gt;Think in terms of increasing sales and profits (Know where to look next) &lt;/a&gt;&lt;br /&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3964596784720295823-2015781101420154316?l=www.executivemanagement.info' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.executivemanagement.info/feeds/2015781101420154316/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.executivemanagement.info/2011/10/think-in-terms-of-increasing-sales-and.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3964596784720295823/posts/default/2015781101420154316'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3964596784720295823/posts/default/2015781101420154316'/><link rel='alternate' type='text/html' href='http://www.executivemanagement.info/2011/10/think-in-terms-of-increasing-sales-and.html' title='Think in terms of increasing sales and profits'/><author><name>maharesy</name><uri>http://www.blogger.com/profile/14976358033974519044</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3964596784720295823.post-1276026003264814250</id><published>2011-10-10T07:42:00.000-07:00</published><updated>2011-10-10T07:45:43.905-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Marketing'/><title type='text'>start and maintain a successful niche marketing strategy</title><content type='html'>To outniche your competitors, you’ve got to, as one CEO advises, “focus, focus, focus,” a broad-focused marketing strategy will often leads you to got stuck in the middle, and you’ll wind up with an empty wallet. When you’re stuck in the middle, you lack the economy of scale to play the low-cost game, or to produce the customized product or service necessary to obviate the need for a low-cost position.&lt;br /&gt;&lt;br /&gt;You make all kinds of assumptions when you’re doing mass marketing. But when you’re after the niches, you’ve got to have the information. There’s no greater source of information than your customers. Use researchers when necessary, but don’t get hooked on them. Use researchers to verify your observations. Not the other way around,&lt;br /&gt;&lt;br /&gt;Also, look at the market, one consumer at a time, find a solution for that consumer. Than determine how many other would be delighted—not just satisfied—with those solutions. If that number is larges enough, you have a potential niche market.&lt;br /&gt;&lt;br /&gt;Some of the most productive time you’ll spend (second only to talking to consumer) will be examining company files .look at the sales and profit histories of individual product and services. But don’t use those data as a substitute for visiting with channels of distribution and customers and for studying what your competitors are up to.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3964596784720295823-1276026003264814250?l=www.executivemanagement.info' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.executivemanagement.info/feeds/1276026003264814250/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.executivemanagement.info/2011/10/guide-to-help-you-start-and-maintain.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3964596784720295823/posts/default/1276026003264814250'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3964596784720295823/posts/default/1276026003264814250'/><link rel='alternate' type='text/html' href='http://www.executivemanagement.info/2011/10/guide-to-help-you-start-and-maintain.html' title='start and maintain a successful niche marketing strategy'/><author><name>maharesy</name><uri>http://www.blogger.com/profile/14976358033974519044</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3964596784720295823.post-2206967645066308051</id><published>2011-10-09T14:12:00.000-07:00</published><updated>2011-10-10T07:43:47.741-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Marketing'/><title type='text'>Getting Started in Niche Marketing</title><content type='html'>Executives can learn from the people of Africa, who realized there are two ways to cook an elephant. Either you make one pot big enough to hold the entire animal, or you cut it up in little pieces and cook it in a lot of little pots.&lt;br /&gt;&lt;br /&gt;Markets are different from elephant, of course. Cutting up market into small niches often leads to a sum greater than the original market. Some refer to serving smaller segments as niche marketing. Other claims its target marketing. Still others call it market segmentation, micromarketing or regional marketing. Don’t let terminology obscure a sweeping trend—firms are focusing on smaller and smaller target markets. There are no more mass markets. As one advertising says “There will be no market for products that everybody likes a little, only for products that somebody likes a lot.”&lt;br /&gt;&lt;br /&gt;There is competition out there. Your competitors are ready (if they are not already doing so) to out niche you by customizing they products or service for various niches of your market. &lt;a href="http://www.executivemanagement.info/2011/10/guide-to-help-you-start-and-maintain.html"&gt;Here are some guidelines to help you initiate and sustain a successful niche marketing strategy&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3964596784720295823-2206967645066308051?l=www.executivemanagement.info' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.executivemanagement.info/feeds/2206967645066308051/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.executivemanagement.info/2011/10/getting-started-in-niche-marketing.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3964596784720295823/posts/default/2206967645066308051'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3964596784720295823/posts/default/2206967645066308051'/><link rel='alternate' type='text/html' href='http://www.executivemanagement.info/2011/10/getting-started-in-niche-marketing.html' title='Getting Started in Niche Marketing'/><author><name>maharesy</name><uri>http://www.blogger.com/profile/14976358033974519044</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry></feed>
